Although it is a legitimate question, the answer is not so simple because, in principle, there is no standard cost for Google Adwords campaigns. In fact, the costs for such a campaign differ depending on the domain and account, and it is directly proportional to the strategy approached.
Is there a minimum that must be invested in AdWords?
Although there is no minimum that must be invested in AdWords, you must know that for each individual account there is a threshold from which a campaign becomes profitable. And this is because it is calculated according to several factors, from the display time, to the number of services you want to promote and the coverage segment, to name just a few of them.
You can have search campaigns, remarketing campaigns, display campaigns, mobile campaigns, etc. All these being divided, in turn, into other categories and subcategories. And besides these factors, you need to know what is the profitability threshold of your business and how many clients you can afford to serve.
Because an Adwords campaign is unique, just like your business, it involves customized costs depending on the number of visitors you want to bring to the site, the number of keywords for which you want your ad to be displayed and cost per click paid to Google. The more keywords you use, the more the costs for fueling the campaign will obviously be higher.
In addition, the quality of a campaign is extremely important because it determines to what extent your budget is used in a productive manner. The lack of quality of the campaign will attract higher costs per click on certain keywords, unqualified or low-quality clicks also included in these losses.
That’s why it’s important to configure your ad correctly to get the highest return on investment (ROI) and to generate immediate income. This is done through permanent research, testing and evaluation, by eliminating keywords that do not perform and keeping those that lead to as many conversions as possible. The use of “click-to-call” extensions, dynamic inserts, together with A/B testing, can dramatically increase the click rate.
AdWords costs and business competitiveness
Although it involves higher costs, a more diversified campaign has a greater coverage and the potential to attract more customers. The same happens in the case of a very competitive field; the more competitive a domain is, the higher the costs, but the advantage is that a domain with many Google searches provides you with numerous information and multiple solutions to apply in AdWords campaigns.
Practically, in a Google AdWords campaign, everything is related to the customer’s behavior (conversion rate, abandonment rate, percentage of new visits, of users returning to the site, subscription to the newsletter), to the measurement of the information obtained based on the traffic from the site and the interpretation them. Because things differ from case to case, it is important to discover what works for you and to constantly improve your campaign strategy.
This is why the question “how much does an AdWords campaign cost?” cannot be answered accurately. Broadly speaking, everything must be related to the number of visits, something that must be continuously researched and optimized, not to money directly.
Based on the reports obtained, an agency calculates the final cost of the Google AdWords campaign. This includes the budget invested monthly at Google, to which is added the commission for the monthly management and the campaign start-up fee.